Haze

A perfume inspired by subtlety and nuance.

Haze is a minimal, modern perfume that captures subtlety and nuance. Inspired by soft, fleeting moments, it blends clouded neutrals with muted lilac and stone tones, creating an airy, ethereal scent experience.

Services

Packaging Design Logo Design

Industries

Fragrance & Personal Care

Challenge

The challenge was to conceptualize and design a modern, minimal perfume brand that embodies a soft, hazy, and ethereal aesthetic. This project involved developing a distinctive logo, thoughtfully crafted packaging, and a matching paper bag, all designed to convey subtlety, sophistication, and a contemporary appeal that resonates strongly with a Gen Z audience.

What we did

Designed the logo with subtle haze effects, balancing softness and readability. Created perfume packaging featuring a clean, matte white base with foggy, ethereal accents. Developed a coordinated paper bag with logo variations and placement options. Explored typography, layout, and color iterations to refine a minimal, high-end aesthetic.

Anisadezignshop is a creative agency that uses the power of design to help brands become unforgettable. We turn ideas into breathtaking visuals that engage and inspire.